Articulating vision.

Good Monday Morning,

A fellow elder in our church recently gave me a copy of a book he has been recommending: ReLaunch: How to Stage an Organizational Comeback by Dr. Mark Rutland. He engineered three significant relaunches in his career, a large church and two Christian colleges.

I found the chapter on “Communicating a Vision” particularly apropos for us. Here are a few of his thoughts:

  • “…real vision casting changes the way people think, see, and feel.” P. 87
  • “That kind of vision and leadership isn’t simply something that you’re born with or not born with. You have it in you; the key is letting it out. Many leaders are afraid to let their visions radiate. They’re afraid of disappointment later.” Pp. 87,88
  •  “Even the most convincing visionaries don’t convince everybody, though. Some people just aren’t going to make the trip with you. That’s okay. The sooner they get off the bus, the better.” P. 90
  • “Speak the vision with enthusiasm and vitality every time, as if it’s the most fascinating thing you’ve ever said. If you show the slightest boredom with your own message, that boredom will be more contagious that the Ebola virus.” P. 99

You may not be in a relaunch. But we are all a month into second semester, or just starting after an intersession. We may think that our students and volunteers are still keenly aware of the vision we laid out at the beginning of the year. I can assure you that that is not the case. They may only be seeing the schedule, the meetings, the time involved, etc. But do they see how your strategies and various responsibilities contribute to seeing the vision realized?

If you need help articulating your vision, here are some resources that might help.

And this is bonus! If you are done, you can check out here. But I found this interesting:

“In fascinating slow motion photography, Dr. Mike Wheatland, a professor at the University of Sydney, specializing in solar astrophysics, demonstrated the quite surprising movement of a suspended slinky. Holding the slinky at the top, he let it hang straight down, unfurled as it were. He then let go. The slow motion photography proved that for a time (brief though it was) the bottom did not fall. The slinky collapsed down. The sections at the top began to contract while the bottom stayed where it was.

“This was caused, he explained, because the information that the slinky was no longer held in place of the top took some period of time to reach the bottom. In fact, by the time that information did reach the bottom it was distorted. The very top sections of the slinky contracted straight down, but those nearer the bottom began to twist. The implications for leadership are huge. Leadership is communication…

“When it comes to articulating a vision, you cannot get bored with the sound of your own voice; it doesn’t matter that you’ve said it a thousand times. That doesn’t mean your audience has heard it—really heard it—a thousand times. The vision gets fractured, scattered, and twisted as it goes down through the ranks.” Pp. 97-99.

Let us continue to share our vision of launching and building movements everywhere so that everyone knows someone who truly follows Jesus.

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