The mindset of Generation Z.

File this one away for when you give specific thought to the mindset of the students you’re reaching.  It’s Lit: a guide to what teens think is cool is being passed around in some of our circles. It’s a Google magazine highlighting proprietary research into the mindset of Generation Z by the Brand Team for Consumer Apps at Google.

“It’s Lit” provides a glimpse into US teens through what they think is cool. As the introduction states, “Cool is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams.”

While our high school staff might find this particularly pertinent, incoming freshmen on our college campuses are very much a part of Gen Z as well. If this stimulates your thinking, reading the source material also provides further insight.

Spring Coaching Tips

Selected Tips from Fall 2016

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