Evangelism Tools and the CoJourner Roles

During these first few weeks of this campus year, I want to look at the five areas of strategic focus of the US Campus Ministry.

  1. WBS Movements
  2. Multiethnic Organization
  3. Stakeholders & Partnerships
  4. Movement Accelerators
  5. Prayer Catalysts

Today, let’s focus on the evangelism aspect of WBS Movements, as it provides much of the fuel for momentum in our movements.

I happen to pick up a brochure recently that our R&D Team in Orlando developed for a ministry partner event. It listed some of our most effective evangelistic strategies through the grid of the CoJourners roles.

When we enter into the spiritual journey of others, our role in the relationship changes over time. We start as an Explorer, and then become a Guide, then a Builder, and finally, hopefully, a Mentor. The tools we use also change. It is important that we become skilled with the particular tools designed for each role along the way.

I thought it would be helpful to list those roles and pertinent tools. You probably use most of these. If so, feel free to pass this tip on to your student leaders.

The Explorer, Discovering Spiritual Journeys

Engages in significant conversations to discover and understand the spiritual journeys of others. Being an explorer involves active listening and asking questions.

Soularium. A card deck of visual images that serve as the center piece of a spiritual discussion. Asking “What image best captures your view of God?” creates discussion. The genius of Soularium makes spiritual, gospel conversations seem like the most natural thing in the world.

Perspective cards. Also a deck of cards serving as a centerpiece for conversation, but here the discussion is on issues of worldview. Who is God? What is the meaning of life? Going through the cards allows a person to understand their own view of the world as well as the gospel’s.

The Guide, Showing the Way to Jesus

Shows the way to faith in Christ. Being a guide involves sharing your life-story and articulating the gospel in conversational ways.

Backstory. The gospel organized by a biblical storyline. Organized around seven themes: Intimacy, Betrayal, Anticipation, Pursuit, Sacrifice, Invitation, and Reunion.


Knowing God Personally. Focused on the four spiritual principles for establishing a relationship with God through Jesus Christ.


The Builder, Providing Bridges Over Spiritual Obstacles

Builds bridges over and beyond issues and obstacles that hinder others in their journey to Christ. Being a bridge builder involves prayer and gentle persuasion.

The Gospel of Mark. With insightful text notes, full-page apologetic treatments of evidence for the resurrection, fulfilled prophesy, etc., this makes a great companion to Backstory.


Jesus Without Religion. This is a helpful exploration of Jesus in the Gospels along with extensive apologetics and gospel presentations.


EveryStudent.com. With over 1,000 people everyday telling us they placed their faith in Christ on the site, it is even easier to make Jesus “findable” today.



The Mentor, Encouraging Spiritual Growth

Encourages others to follow Christ. Being a mentor involves helping others make relational connections to other believers and imparting foundational concepts for Christian living.


Thirsty. A two-week devotional on the various aspects of the ministry of the Holy Spirit.


Life Concepts. The foundational concepts of the Christian life, Assurance of Salvation, Forgiveness, Filling and Walking in the Spirit, and Principles of Growth, essential for every new believer.

Who do you know that you think would benefit from this information? Do you know Christian leaders on another campus? Why not take a moment to forward this to them?

This summer I wrote a series of tips in what I chose to call “Looking for a Better World”. For a few weeks I will continue to make them available here.

What have we lost?
Recognizing arbitrary advantages.
Prayer, Care, Share
Becoming confident with new skills
1 and 2 word conversation starters
3 more easy conversation starters
Culture Trumps Vision
Hero Spot
The Law of the Diffusion of Innovation

And in case you don’t get the QuickRead, put out by the US Campus Ministry, here is my Starting the Campus Year Checklist.


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